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Three Insider Tips to Building Your Business Through Networking!Yes, It Can Work Tremendously Well. You mention the word "networking" (in terms of business building, not computers), you are bound to get any number of reactions from small business owners, sales representatives and marketers. The responses range from "networking has never worked for my business" to "I don't advertise any more because all of my business comes via networking." There are also responses that come in between, but for some reason, most responses tend to fall much closer to the extremes. Why is this? Why is it that networking works so well for some and not for others. Well, here are the real answers finally revealed? It's not about being the most personable individual in the room. It's not about being the best public speaker or the best dressed professional. It's not about having a memory that can recall anyone's first name even you only met them once in passing (although a good memory will never hurt). It's about the following three things. A. Reverse Your Thinking: The Platinum Rule (That's right, not the Golden Rule). And, one last key question: what do they need to hear to know whether or not they can trust you enough to make referrals to you? Now, you can think about yourself. What process do you go through when deciding to refer business to someone else? If you continually seek first to understand your audience and what they need to hear, and then seek to be understood, then your brief presentation to others will be much more guided and effective. B. Think Depth: It's Not About the People in the Room What you really should be looking for when you are networking are the people who are the key connectors within their circles of influence. You want to get to know the individuals that are closely tied to the community you want to reach. These people are special individuals that know a lot of people and typically have a lot of influence. You want to build the types of relationships that will lead to your networking "partners" opening up their rolodexes, and not simply doing business with you. Don't sell them; build a relationship with them and find out how you can help them. Think in terms of many, not in terms of one sale at a time. C. Genuinely Stand in Service to Others Networking is about building relationships-the same type of relationship building that small business owners do with their customers to foster a good reputation and word of mouth. Go with the intent of helping others to build their businesses. Go with the intent of opening doors for others. Whether new or experienced in networking, when you lead with helping others, you will simply be amazed at the number of doors that will be opened for you. |
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ResourcesUpcoming Events: May 2008Articles The 5 most recent submissions by our Business
Networking Members. To view all articles click
here.
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Top 5 Search Engine Optimization strategies |
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